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Capital Management Services, LP Case Study

About Capital Management Services, LP

Capital Management Services, LP is a nationally licensed collection agency and customer service call center headquartered in Buffalo, NY that provides the highest quality of recovery and project solutions across the financial industry. CMS maintains its reputation as a proven leader and performer through attention to detail and tailored strategies to meet the unique needs of each portfolio or project. Capital Management Services is proud of its ability to consistently surpass all industry standards for quality and provide outstanding services that add strategic value to every client partnership.

Larry Costa,
President at Capital Management Services, LP

“We’ve been appreciative of our partnership with Branding Arc. Their creativity and efficiency with website and marketing projects have helped us better represent who we are and what our strengths are. We know we provide a strong collection of services but do other people know it? Having a strong outsourced marketing arm to the company has helped to ensure we don’t just continue to do good work but also expand and increase our client base and better actualize our potential. Doing a great job for a client is good, but doing a great job and spreading the word to more clients is better. Branding Arc helps us do that. Plus, our website helps us more effectively expand our services to the web where today’s consumers often prefer to be met.”

Fully Developed Website

By working to understand CMS’s services, goals, and mission, Branding Arc translated the team’s thoughts and ideas into a fully redesigned, original website with custom content that showcases their values and reasons why clients should work with them. The dynamic website features consumer resources, ADA accessibility, and easy-to-navigate payment options. With the robust suite of consumer services Capital Management Services provides for clients, the more fully developed “Services” and “Expertise” pages help them to communicate more clearly to potential clients about their experience and what they do.

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Ongoing Updates & Additions

Branding Arc hosts the site and performs ongoing website maintenance and page additions on a routine and as-needed basis. By integrating video content, engaging design elements, social media sharing options, and site-integrated accessibility, the site is more responsive, compelling and mobile-friendly for modern consumers and end users. The Branding Arc SEO team also provides ongoing monitoring and strategy services to help make sure the website remains optimized in search results to be quickly located for consumer convenience. 

News & Social Media

Capital Management Services is a busy team, staying up-to-date with professional development and certifications and growing their expanding operations. We create content to help them communicate their news while allowing them to stay focused on providing top-quality services for their clients and customers. In addition to the website’s blog, the Branding Arc team shares news to the Capital Management Services LinkedIn and Facebook accounts. We also create brief, informative YouTube videos about the company. All of this helps clients and consumers get an inside view of the company and remain up-to-date on company developments. Providing fresh content also helps the website remain as optimized as possible for search engines, helping to ensure consumers can easily locate the CMS website when seeking information or preparing to make a payment.

ADA Accessibility

By investing in accessibility options, the CMS team has provided a more fair and inclusive website for all users without discrimination. These options are in compliance with the American Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) 2.1. The accessibility options provide six different user profiles, which allow for easier navigation for people with vision impairment, cognitive disability, ADHD, seizures, and blind users. In a time when digital services are vastly preferred by consumers, this helps CMS to remain considerate and respectful of varied needs of a diverse population of end users.

Capital Management Services Featured in Branding Arc Case Study

Capital Management Services, LP is proud to partner with Branding Arc, a marketing firm in the financial services industry, for our website and marketing needs. The team recently published a case study on their work with us. Check it out here.